Covey describes people who don’t trust themselves, friends, management, financial markets, or society in general. He criticizes those who state they can do nothing about the lack of trust in the company, market, or society. He encourages each of us to build trust in five waves as pictured in the graphic. We will outline all 5 waves today and delve deeper into each wave in future posts.
First Wave: Self Trust
We must first “trust our ability to set and achieve goals, fulfill commitments, and to walk our talk—and also with our ability to inspire trust in others. Credibility forms the basis of this trust. Covey outlines the “4 Cores of Credibility to increase our personal credibility in order to firmly establish trust with ourselves and with others.”
Second Wave: Relationships Trust
“Relationship trust is about how to establish and increase the ‘trust accounts’ we have with others. The key principle underlying this wave is consistent behavior.” He outlines 13 key behaviors common to high-trust leaders. These 13 key behaviors can be learned and applied to develop trust at any level.”
Third Wave: Organizational Trust
“Organizational trust deals with how leaders can generate trust in all kinds of organizations, including business, non-profits organizations, government entities, educational institutions, and families, teams, or groups. The key principle underlying organizational trust is alignment.”
Fourth Wave: Market Trust
“Market trust is the level at which almost everyone clearly understands the impact of trust. The underlying principle of this wave is reputation. It’s about your company brand (as well as your personal brand) which reflects the trust of customers, investors, and others in the marketplace have in you.”
Fifth Wave: Societal Trust
“ Societal trust is about creating value for others and for society at large. The principle underlying this wave is contributions. By contributing or “giving back,” we counteract the suspicion, cynicism, and low-trust inheritance taxes within our society.”
Buy The Speed of Trust! Study it—repeatedly!
Wednesday we begin our examination of each of the five waves with Self Trust
No comments:
Post a Comment